At DENSOU, we apply a situation based approach in our consultancy and advertising platform development to help leading advertisers digitalise marketing operations. In the era of digital transformation, the discussions concerning insourcing and outsourcing have arisen in the media and advertising industry. We believe in neither or, but in ‘right sourcing.’
Read our latest case: Volkswagen Group DK
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Advertiser consultancy
At Densou, we help advertisers navigate through the complex media and tech landscape to generate outcomes of their media investments. In our media activation we apply a non-linear and integrated marketing approach supported by audience and recency planning. When brands interact with modern digital consumers today, a linear traditional marketing funnel approach no longer cuts it. A media strategy and activation plan in the digital-first era needs to be consumer journey centric, incorporate demand drivers, and reflect that consumers today hold power.
Publisher consultancy
At DENSOU, we help publishers onboard or optimise their technology stack enabling them to maximise the real value of their inventory with compliance. Today, digital display sales are predominantly, throughout the media supply chain, transacted through real-time bidding platforms. A sales process heavily dependent on technology and impeded by the lack of transparency in critical areas such as technical configuration, cost, yield optimisation, and legal.
