At DENSOU, we apply a situation based approach in our consultancy dependent on, how a partner organises its marketing operations today, and aspire in future. In the era of digital transformation discussions concerning insourcing and outsourcing, has arisen in the media and advertising industry. We believe in neither or, but in ‘right sourcing.’
Read our latest case: Volkswagen Group DK
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Advertiser consultancy
At Densou, we help advertisers navigate through the complex media and tech landscape, to generate outcomes of their media investments. In our consultancy, we apply a non-linear and integrated marketing framework based on recency planning. We deliver on KPI metrics by deploying the right balance of creativity, data, and technology blended with our expertise and vast experience. When brands communicate and influence modern digital consumers today, a linear traditional marketing funnel approach no longer cuts it. A digital media strategy and deflected activation plan in the digital-first era needs to be consumer-centric, incorporate demand drivers, and reflect that consumers today hold power.
Publisher consultancy
At DENSOU, we help publishers onboard or optimise their technology stack, that enables them to maximise the real value of their inventory, with compliance. Today, digital display sales are predominantly, throughout the media supply chain, transacted through real-time bidding platforms. A sales process, heavily dependent on technology, and impeded by the lack of transparency in critical areas such as technical configuration, cost, yield optimisation, and legal.
