Cases

The number of car models has increased, marketing channels have become even more fragmented and the competition has intensified. Our marketing budget is however the same, which has motivated us to rethink the way we do marketing. To stay ahead of the race, DENSOU has developed a custom self-serve paid media platform in collaboration with Semler Group for local car dealerships.

The classified ad markets have always been the 'bread and butter' for newspaper publishers. For the past decade publishers have seen readers migrate from print to digital, but job classified ad budgets have not transformed in the same ratio. DENSOU has deployed an innovative solution for The Guardian, that in the era of digital transformation generates new revenue.