To achieve paid media KPIs, we help advertisers media strategize and connect with their target audiences by cross channel activation. To obtain the optimal media investment mix, we incorporate insights to develop hypotheses and user journeys to test, that are accurate and relevant. We are media neutral and transparent the channel attribution down to investment levels to each publisher and programmatic line item.
An independent paid media consultancy company
Performance marketing consultancy
We generate paid media outcomes by combination of a client centric framework, agility and technology deployment.
Outsourcing and insourcing
Transparency in martech and paid media activation of 1. party data have gained strategic importance due to increasing privacy regulations and tech constraints. We offer strategic guidance on how to in-house paid media operations and deploy a technology stack. Once activated, our team of experts can do managed service or help upgrade in-house team capabilities.
Actionable insights
We convert paid media activation data into actionable insights and help partners excel efficiency in terms of creativity and outcomes. Channel attribution analysis and causality studies significantly contribute to better decision making of the optimal paid media investment mix thus amplify the business outcomes of media investments.
