Out of home advertising (also known as OOH) is a form of advertising that reaches consumers when they are outside of their homes. This includes billboards, bus shelters, street furniture, transit advertising, wallscapes, and digital displays. It also includes guerrilla marketing tactics like street art and guerrilla projections. Out of home advertising is effective in reaching people on the go, in locations where they are likely to be exposed to the message. OOH advertising can also be used to create a buzz on social media platforms and to drive traffic to websites.
What are the benefits of out-of-home advertising?
1. Increased Brand Awareness: Out of home advertising can help to increase brand recognition and awareness among consumers.
2. Cost-Effective: Compared to other forms of advertising, OOH is relatively inexpensive, which makes it an attractive option for small businesses.
3. Targeted: OOH campaigns can be tailored to target a specific demographic or geographic area, allowing businesses to focus their marketing efforts on a specific audience.
4. Increased Reach: Out of home advertising has the potential to reach a large number of consumers in a short amount of time, making it an effective way to reach potential customers.
5. Flexible: OOH campaigns can be quickly adapted and adjusted to meet changing needs and trends, making them an effective way to stay ahead of the competition.
Which companies have used out-of-home advertising?
1. Apple: Apple used out of home advertising to promote their products, such as the iPad and iPhone.
2. McDonald’s: McDonald’s has used out of home advertising to promote their food, such as their iconic Big Mac.
3. Nike: Nike has used out of home advertising to promote their athletic clothing and shoes.
4. Pepsi: Pepsi has used out of home advertising to promote their soft drinks, including their signature Pepsi product.
5. Coca-Cola: Coca-Cola has used out of home advertising to promote their soft drinks, including their iconic Coke product.
What does the future of digital out-of-home advertising look like?
The future of digital out-of-home (DOOH) advertising is likely to be focused on personalization and targeted content. As technology advances, DOOH advertising will be able to gather more data and provide more targeted, personalized content to users. In addition, DOOH advertising will increasingly use automation tools to streamline campaigns and improve their efficiency. Finally, DOOH advertising will become more interactive, as it is integrated with voice assistants and other technologies to create more engaging experiences for users.
For inquiries concerning our digital out-of-home strategy please contact us at platform@densou.dk
