YouTube advertising is the use of paid advertising campaigns on YouTube in order to reach a larger audience and generate more engagement with a brand. YouTube advertising campaigns can be used to create awareness and drive brand recognition, as well as to create a more engaging and memorable experience for viewers. The platform also allows advertisers to target specific demographics, such as age, gender, and location, and to reach a large audience quickly and cost-effectively. Additionally, YouTube advertising can be used to build trust and brand loyalty, as well as to provide information about products and services. Finally, YouTube advertising can be used to drive sales and generate leads, as well as to measure the effectiveness of campaigns. By utilizing the platform, marketers can increase their reach, engage their customers, and measure the success of their campaigns.
What are the benefits of YouTube activation?
1. YouTube advertising offers enormous reach and visibility
YouTube is well-known for its high engagement levels, reaching almost a quarter of the world’s population. It is the second most popular search engine after Google, with more searches than Yahoo, Bing, Ask, and AOL put together. It has users from over 100 countries and 80 languages.
Recent data shows that YouTube is still the most popular platform for video sharing and video marketing, with 71% of people and 54% of marketers selecting it to upload their content. 59% of customers enjoyed and shared entertaining videos, while 26% chose YouTube for the informational and educational value it offers when it comes to trying new hobbies, DIY projects, and self-care research.
These figures give us an idea of the impact YouTube can have on small businesses and big companies. For example, if a hardware shop in a small town distributed flyers, they might be able to give out 20-25 in an afternoon due to the minimal number of people in the area. YouTube, however, can increase the shop’s reach and visibility significantly. Its large user base allows the shop to advertise to customers around the world based on their daily searches for hardware and DIY items.
Thanks to the 1 billion hours of video watched daily, product reviews and how-to guides can help a local shop to reach a much larger audience. If the business knows how to use YouTube’s influence on consumer buying decisions, it can have a major impact.
2. YouTube advertising can be cost-effective
Just like Google Ads, you don’t need a lot of money to get started with YouTube Advertising. You can start small and target the viewers that are most likely to be interested in the products or services you are offering. As you gain more knowledge about who your audience is and what kind of content they respond best to, it is much simpler to expand your campaigns due to the vast reach of YouTube.
When calculating the cost of your campaign, it’s important to take into account not only the cost of creating content but also the cost of managing your campaigns. The main objective is to determine the overall profitability of your campaign so you can make adjustments as necessary. It’s essential to remember to include the cost of producing a high-quality video if you choose to use one. Depending on whether or not you opt to hire a digital marketing agency, the cost of managing campaigns may vary, therefore you should set a budget for both options to choose the most suitable one. Additionally, targeting keywords with YouTube Ads is often cheaper than with Google Search, which makes it an ideal option for industries with a higher cost per click.
3. YouTube Ads can be highly targeted
Granular targeting is a key component of any digital marketing campaign, and YouTube Advertising is no exception. By targeting the right people, you can ensure that your message will reach those who are likely to be interested in your products and services. YouTube Advertising allows you to reach audiences based on a range of criteria, including age, gender, parental status, and interests. Additionally, you can use YouTube Advertising to engage with audiences based on other factors such as:
- Topics: Reach customers based on topics of interest.
- Customer Match allows you to re-engage with customers who have previously shown an interest in your products or services by using your first-party online and offline data.
- Similar Audiences allows you to target users who are likely to be interested in your products or services. Using Customer Match data, you can target users who are similar to those who have already expressed an interest in your ads.
- Video Remarketing allows you to target users who have already interacted with your videos or YouTube Ads in the past. This type of targeting is effective in reaching users who are already familiar with your brand and are likely to be interested in what you have to offer. Video remarketing can help you increase engagement and conversions by reaching out to customers who have already shown an interest in your products or services.
- Affinity Audience targeting allows you to reach users who have expressed a strong interest in topics relevant to your business. By targeting users who have already demonstrated an affinity for the products or services you offer, you can increase the chances of engagement and conversions.
- Custom Affinity Audience targeting allows you to narrow your focus to reach a group of users in an even more specific way. This type of targeting is ideal for businesses looking to maximize their digital marketing efforts. For example, a high-end fashion retailer might decide to target users who’ve expressed an interest in high-end or celebrity fashion, rather than users who’ve expressed an interest in fashion as a whole.
- In-Market Audience targeting allows you to reach users who have actively researched products and services like the ones you offer.
- Life Events targeting allows you to target users based on recent life events. This type of targeting is beneficial for businesses looking to reach users who may be in the market for products or services related to a major life event. For example, a moving company might target users who have recently moved, while a wedding planning service might target users who have recently gotten married.
4. YouTube Advertising helps you connect with your audience
On YouTube, users watch more than 1 billion hours of video daily. Businesses that know how to take advantage of YouTube’s impact on customer buying habits can use how-to guides and product reviews to target a larger customer base. This allows customers to get to know the people behind the brand, understand the company’s attitude, and gain a better understanding of how the products and services work. Companies that use the various YouTube Ad types and formats to introduce their brand have a great opportunity to reach a broad audience.
YouTube Ads can come in either video or display formats, each with their own set of benefits:
- Skippable Video Ads provide an opportunity to reach your target audience on mobile, desktop, TV, and game console platforms. These ads can be placed before, during, or after a YouTube video and offer viewers the option to skip after 5 seconds. To ensure your ads are successful, you must create content that will capture viewers’ attention immediately. Monitor your metrics regularly to ensure your ads are well-received by your audience. If viewers are consistently skipping your ads, try modifying them or adjust your campaign’s targeting.
- Non-Skippable Video Ads are a great option for increasing ad recall and brand presence, and can help you reach your view rate KPIs. These 15-20 second ads appear before, during, or after a YouTube video, giving you more room to be creative. However, you must be mindful of impatient viewers, who may install ad blocker software if they cannot skip the ad. To prevent this, make sure to target viewers who already find your video relevant and beneficial, and also remarket your longer non-skippable ad with a 6-second bumper ad, so viewers don’t have to see the same ad multiple times.
- Bumper Ads are a great way to reach your target audience on desktop and mobile. These 6 second non-skippable ads are perfect for retargeting viewers with a strong call-to-action and recycling longer ads. Make sure to use the 6 seconds as efficiently as possible, delivering a clear and complete message.
- Sponsored Cards give you the opportunity to present content related to your video to viewers. These cards can be used to promote products, events, or other promotions and appear as a teaser within the video. When clicked, these cards will provide additional information. These cards come in various sizes and are available on desktop and mobile devices.
- Display Ads are an effective way to drive clicks to key landing pages on desktop devices. These ads appear above or below video suggestions and on the right side of the featured video. They do not support autoplay sound, ensuring they will not disrupt the sound on the video player.
- Overlay Ads are great for boosting your click-through rate (CTR). These ads are only visible to desktop users and can be in the form of an image, text, or a combination of both. They appear as a popup that can be removed by the user, and will stay in the video for a certain period of time. To ensure a successful ad, equip it with a strong call-to-action and pair it with a companion banner, which will take up the perimeter of the video and make your brand a part of the content-viewing experience.
5. YouTube Advertising metrics are easily trackable and measurable
To get the most out of your YouTube Advertising campaign, it’s important to track your metrics regularly. YouTube provides an easy and accessible way to do this through Google Ads information and the Analytics tab of your YouTube account. This will give you insight into your views, costs, budget data, and viewers. With this information, you can make sure your ad dollars are spent as efficiently as possible.
The data you can collect from your YouTube Ad campaigns depends on the format and pricing you choose. This data can include views, clicks, engagements, reach, and frequency. You can also track video viewership to see how much of the ad was watched (25%, 50%, 75%, or 100%). With this wealth of information, you can easily evaluate the performance of your ads and modify your strategy accordingly.
6. YouTube Advertising offers fast results
YouTube is a powerful platform with 2 billion monthly users, providing quick results for advertisers. The more people who see your ads, the more opportunities you have for ad clicks, website traffic, and sales. To make the most of this platform, use user information to create high-quality, targeted ads that genuinely interest your audience.
Here are a few general tips to help you get the most of your YouTube advertising on a technical or content creator level
1. Create ads that entice viewers to take action, such as clicking a link in the description or visiting a website.
2. Make sure your ads are visually appealing and of a high quality.
3. Aim for a clear, concise message and pay attention to the details.
4. Use relevant keywords and tags to make your videos easier to find.
5. Make sure your ads are compatible with all devices.
6. Monitor your ads and metrics to ensure they are performing well.
Here are some tips to help you maximize the impact of your YouTube Ads
1. Craft ads that motivate viewers to take action, such as clicking a link in the description or visiting a website.
2. Ensure your ads are visually appealing and of a high quality.
3. Deliver a clear, concise message and pay attention to the details.
4. Incorporate relevant keywords and tags to make your videos easier to find.
5. Check that your ads are compatible with all devices.
6. Monitor your ads and metrics to ensure they are performing correctly.
For inquiries concerning our video and YouTube activation please contact us at platform@densou.dk
