It can be tough to navigate in the landscape of GDPR compliance
There are numerous problems with processing and interpreting data in correspondence with GDPR rules. It is a growing landscape where more rigorous rulings are being applied to the data field.
• Difficult to obtain user consent: It can be difficult to obtain user consent, particularly if the user is unaware of the use of their data or the types of cookies used.
• Confusion over what is considered personal data: Different countries have different interpretations of what is considered personal data, making it difficult to ensure compliance with GDPR regulations.
• Inability to track user activity effectively: Tracking user activity can be difficult if users are blocking or deleting cookies, or if they are using private browsing modes.
• Difficult to enforce cookie consent across different devices: It can be difficult to enforce cookie consent across different devices, particularly if users access the website from multiple devices.
• Increased administrative burden: Adhering to GDPR regulations requires additional administrative work, such as updating privacy policies and seeking user consent.
The DENSOU way of working with GDPR Compliance and tracking
When we work with GDPR compliance, it is important that we do so according to the legislation to the letter. Therefore we have two implementable working methodologies to draw our work on.
1. Implement GDPR compliance
• Ensuring user consent is obtained prior to collecting and processing personal data.
• Provide transparent information about how the data is being used and for what purpose.
• Allow users to easily access, edit, or delete their data.
• Ensure that the data is securely stored and properly encrypted.
• Put in place measures to protect user data in the event of a breach.
2. Setting web analytics and event tracking
• Creating accounts with Google Analytics 4 (GA4), Matomo Analytics, and Piwik Pro.
• Integrating the accounts with the website.
• Configure appropriate tracking codes for each platform.
• Configure event tracking and goals to measure user engagement.
• Configure user segmentation and creating custom reports.
• Testing the setup and adjust the custom view as needed.
• Monitor data and optimize the setup over time.
The art of GDPR, tracking and cookie compliance
In DENSOU we integrate and work across with some of the leading and most skilled GDPR, tracking & cookie consent experts in the entire industry. We know how important and what consequences it can have for companies if they do not comply with these guidelines.
For inquiries concerning our web analytics and event tracking setup with GDPR compliance please contact us at platform@densou.dk
